Adopt A Cow

"Instead of buying milk, adopt a cow." Founded in 2016, the Adopt A Cow brand is committed to the mission of "only for a good cup of milk." It has successively won the annual sales championship of Tmall and JD's dairy flagship stores, and achieved sales exceeding 100 million during Tmall's Double 11 in 2020. It is one of the brands that Tmall aims to "incubate 100 brands with 1 billion sales in the future."

Adopt a Cow Cloud Ranch (3D)
Users transform into dairy farm managers, raising cows and collecting milk to earn points. Throughout the experience of the brand's milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
Applicable Industries：
Beverages, dairy products, food
Key Features：
Direct GMV generation, sharing fission, SKU exposure
Applicable Scenarios：
Private domain operations, membership conversion
Finding Dragon Treasure
Users who join as members and register their birthdays can get 2 free lucky draws; sharing with friends can get 1 extra lucky draw; the probability of getting Dragon Treasure is doubled!
Applicable Industries：
All industries, new retail, FMCG
Key Features：
Active retention, brand exposure, new member acquisition
Applicable Scenarios：
Long-term operation, member marketing
Moo Moo Canteen
Complete orders to earn Moo Star coins, and win big prizes based on the Moo Star coin rankings. The game recipes are combined with the brand's ranch feed, deeply embedding the brand quality in people's minds. Moo Moo Canteen is deeply interconnected with the Cloud Ranch game, extending the user life cycle.
Applicable Industries：
Beverages, dairy products, food
Key Features：
Retention and activation, brand promotion
Applicable Scenarios：
Seasonal marketing, brand marketing
Adopt a Cow Cloud Ranch
Users become dairy farm managers, raising cows and collecting milk to earn points. While experiencing the brand's entire milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
Applicable Industries：
Beverages, dairy products, food
Key Features：
Direct GMV generation, sharing fission, SKU exposure, long-term activity
Applicable Scenarios：
Private domain operations, membership conversion
Company Address: 39 Jincheng Road, Xiaoshan District, Hangzhou City, Zicheng International Innovation Center, Building 3, 5th Floor
Company Email: inquiry@moxigame.cn
Feedback to CEO Email: zhujianrui@moxigame.cn
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