Five Cognitive Misconceptions That Are Disrupting Your Gamification Decisions
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Gamification: Reshaping the E-commerce Ecosystem in the Era of Attention Scarcity
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Gamification: The Power to Drive Platform Growth
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Transform Customer Value with Moxi's Innovative Gamification Solutions
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Other
Matching Adventure
Boduo International has launched a membership engagement game overseas, aiming to redefine the bubble tea experience and enhance consumer participation and loyalty. The game involves matching identical items, with rewards such as discount vouchers and improved leaderboard rankings upon completing levels.
Internet
Leaping Over the Pheasant Woods
In the game, players must control a little bird to leap over obstacles consisting of pipes of various lengths. The core gameplay tests the player's reaction speed and the precision of their finger taps. As the bird continues to move forward, the difficulty of the obstacles gradually increases, requiring players to maintain high levels of attention and judgment. The scoring mechanism of the game is simple and direct: safely passing each pipe without colliding earns the player 1 point, while a collision ends the game.
Retail
OHHH!Beauty
A long-term operation game launched on the Meiyijia convenience store WeChat mini-program, designed to enhance user engagement and retention, as well as to assist in issuing and redeeming coupons during marketing campaigns. The game also helps understand user preferences for convenience store food items based on their behavior. The gameplay primarily follows the popular match-three style similar to "Sheep a Sheep," where players earn "Star Shells" as rewards by completing levels. These "Star Shells" can then be used to draw various prizes. The game not only offers fun and challenging gameplay but also integrates business goals like coupon issuance.
Culture
Bulu's Adventure
A long-term operation game launched on Zhejiang Satellite TV's official app "Z Vision," designed to increase user engagement and online duration. Users can nurture the official mascot, Bulu, who will go on adventures and bring back program-related postcards. Collecting these postcards allows users to complete events and earn physical rewards. During Bulu's outings, users can also play a themed match-three game to gather resources and enjoy the gaming experience.
Internet
EZVIZ Future City
In the mystical world of 2419, an increasing number of residents are moving to EZVIZ Future City. As the city expands, many issues arise, the most significant being insufficient production capacity, leading to severe shortages of various goods and an inability to meet the daily needs of the residents. To ensure the residents' daily lives are not disrupted, a tech company has created the [EZVIZ] Companion Group, modeled after EZVIZ, and developed mechanical bionic animals and child service robots based on EZVIZ technology, forming a new service team for the future city.
This service team operates within the EZVIZ base, producing the necessary materials for the residents. In return, the residents provide a unique mineral to the future city: crystal stone. The crystal stone is then reinvested into the city's production, creating a continuous cycle that drives the vibrant growth of the future city.
Internet
Lucky Hunter
A long-term operation game launched on overseas social media apps, designed to boost user engagement and online duration. Users can participate in challenge games individually or compete as a family unit for top rankings in the summit competition. In live streaming rooms, users can engage in real-time multiplayer PK battles, earning rank advancements through their skills.
Internet
Joyful Health Island
Users who participate in this activity daily can earn health energy by completing tasks such as signing in and fulfilling assigned tasks. The event organizer will collect data on users' task completion through task settings to distribute health energy. Users can randomly receive a certain number of steps by clicking on the energy pump to consume health energy. Users can explore the "Joyful Health Island" by moving along the grid. During the exploration, users can obtain vouchers, payment red packets, and other medical and health-related products or services by upgrading buildings, unlocking islands, etc. Moving along the grid also allows users to obtain red packet fragments. When a sufficient number of red packet fragments are collected, users can exchange them for payment red packets of corresponding amounts.
Internet
Sports Q&A
1. Use hammers to break grids for a chance to trigger various events and earn Sports Coins and Treasure Diamonds.
2. When you run out of hammers, complete tasks to get more hammers.
3. Sports Coins can be redeemed for benefits at the Sports Coin Center, and Treasure Diamonds can be redeemed for benefits at the built-in store for this interactive activity.
4. Tips for getting rewards: Do more tasks to get hammers, and play online every day.
Internet
Collect Five Blessings and Dance the Fortune Dragon
Exercise with ease and win big in the Year of the Dragon with Alipay Sports! Swipe your fingers or twist your neck to control the Fortune Dragon as it swims through the scene. Eat as much "New Year's Eve dinner" as possible to make yourself longer, surpass other Fortune Dragons, and win the grand prize!
Internet
Fortune Island
On Fortune Island, roll the Dragon Ball to move your character forward and earn Fortune Points and Gold Bricks. Use Gold Bricks to upgrade Fortune Island buildings, and Fortune Points can also be redeemed for rewards!
Internet
Treasure Island
Roll the dice to move your character forward and earn coins and experience. Not only can you upgrade island buildings, but upgrading the entire island can also earn pets and unlock new islands! Players can also use their experience to rank with friends and compete to unlock progress together!
Internet
Travel Paradise
Experience joy and earn miles during your travels, make friends along the way, complete orders to exchange miles for resources, trade missing resources with your park friends, and use these resources to build your own paradise.
Internet
Chicken Chef King
Chicken Chef King is a synthesis management puzzle casual game. Players accidentally acquire a run-down hotel and embark on a delightful journey to repair and rebuild it with their companion, Little Lucky. Experience the exhilarating synthesis gameplay, meet charming and adorable chicken customers, and uncover the story behind the dilapidated hotel! There are also more limited-time events waiting for you to participate in!
Internet
My Tower World
In "My Tower World," users can obtain decorations to decorate their homes, as well as choose their favorite pets to feed and dress up. The pets will even go on trips and bring back beautiful photos for you!
Internet
Capybara Bistro
Capybara chef pushes its little food cart restaurant, bringing novel and fresh fruits and vegetables to small animals everywhere. This game is a casual puzzle game where you level up and unlock new types of fruits and vegetables by clicking to serve dishes and sorting them before delivering them to the little animals. Advance through levels, explore more areas, and discover more little animals!
Internet
Coin Otter
Coin Otter is a casual match-3 puzzle game. Players need to select and move 3 tiles with the same pattern into the "floating plank" below to achieve "elimination" from a pile of tiles printed with different patterns and randomly stacked. The game is successful when all tiles are eliminated, and the game fails when the "floating plank" is filled with 7 tiles. The purpose of the game is to test the player's observation and reaction skills, while also having a certain degree of fun and challenge.
Retail
Fortune Catcher
A puzzle game where gold coins with different point values fall from the top of the screen. Players control a character to catch enough coins to reach a target score within a time limit to pass the level.
Internet
Aiyo Pets
"The world is broken, but pets can mend it." Due to the companionship and healing attributes of pets, more and more people are keeping pets nowadays. Baidu Netdisk has launched Aiyo Pets, which can generate virtual pets close to users' real pets based on AIGC capabilities. It can meet the interactive needs of pet owners and pets that are difficult or impossible to achieve in reality. Here, you can create a unique pet image and embark on a fun and heartwarming interactive journey with it. By sharing your daily life and making interesting photos through letters, we hope that cute pets can warm and accompany you.
Internet
Hara's Little Shop
Hara, a mysterious alien cloud, runs out of fuel while exploring Earth and urgently needs energy replenishment! To earn money for fuel, Hara opens a magical shop on Earth, selling magical items brought from the universe and various beautiful things recorded during the exploration of Earth. There are dazzling arrays of delicious food, scenic wonders from all over the world, and all kinds of cute pets. You can find anything you can imagine here.
In the process of running the shop, Hara gradually gets acquainted with customers with different personalities and distinct individualities, and learns about their peculiar, joyful, or touching stories.
Internet
Hungry Hungry
"Hungry Hungry" is a stress-relieving puzzle elimination game with level-based gameplay. The goal of the elimination gameplay is to eliminate all elements in the current round. The game is cleared when all elements in the round are eliminated within the specified time. You can obtain and use props through the prop button below to help you clear the level. The game has 1350 levels in total, including normal and difficult levels, to give players a smooth clearance experience.
Internet
Merge Sweetness
"Merge Sweetness" is a stress-relieving puzzle merging game. The gameplay involves continuously merging higher-level desserts and submitting orders with desserts to earn rewards. The goal of the merging gameplay is to merge the highest-level dessert, constantly unlocking various eye-catching desserts. During the process, you can submit orders to obtain more game resources.
Internet
Delicious Daily Connect
"Delicious Daily Connect" is a stress-relieving puzzle elimination game with level-based gameplay. The goal is to eliminate all elements in the current round. The game is cleared when all elements in the round are eliminated within the specified time. You can obtain and use props through the prop button below to help you clear the level. The game has two levels per day, one tutorial level and one difficult level. You can also play unlimited levels to compete for the leaderboard.
Internet
Xiaomei's Courtyard
Xiaomei's Courtyard is a synthesis-focused game where players fulfill customer orders by combining various plants and items. The game blends synthesis mechanics with daily management tasks and a diary feature that subtly connects to the gameplay, promoting user engagement and retention.
Internet
Sheep Cruise
Players manage a cruise ship restaurant, creating diverse dishes to satisfy the appetites of the sheep passengers. They also attract new crew members from various locations to embark on a grand "treasure hunt" for the legendary "ultimate cuisine."
Internet
Gomoku
A casual Gomoku game where players can improve their rank through gameplay and compete against stronger opponents. By playing the game, players can earn rewards to purchase items, and the desire for more items motivates them to complete tasks.
Internet
Sheep Miaomiao House
Through a synthesis gameplay, the brand and products are fully exposed. The game is fresh and cute, easy to use, and deeply loved by users.
Food
Cluck Town
The game features realistic scenes such as sterile chicken coops, seaside bathing pools, nutritional health check centers, and organic feed rooms. Players can experience the production process of sterile eggs through a series of operations such as adopting egg treasures, collecting corn kernels, obtaining Cluck coins, and upgrading facilities.
Other
Wish Upon Space
Changhong Group's Double Eleven gamified interactive game combines a space theme with Changhong Meiling's signature products like TVs and refrigerators. Users participate in the "Wish Upon Space" Monopoly game, rolling dice to obtain rights or virtual currency corresponding to the squares they land on. Ultimately, users can earn corresponding rights through the leaderboard and point redemption. This game is mainly used for member growth, active retention, and community marketing.
Food
Adopt a Cow Cloud Ranch (3D)
Users transform into dairy farm managers, raising cows and collecting milk to earn points. Throughout the experience of the brand's milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
Internet
Finding Dragon Treasure
Users who join as members and register their birthdays can get 2 free lucky draws; sharing with friends can get 1 extra lucky draw; the probability of getting Dragon Treasure is doubled!
Food
Moo Moo Canteen
Complete orders to earn Moo Star coins, and win big prizes based on the Moo Star coin rankings. The game recipes are combined with the brand's ranch feed, deeply embedding the brand quality in people's minds. Moo Moo Canteen is deeply interconnected with the Cloud Ranch game, extending the user life cycle.
Food
Adopt a Cow Cloud Ranch
Users become dairy farm managers, raising cows and collecting milk to earn points. While experiencing the brand's entire milk production process, brand awareness information is seamlessly integrated. Users can then redeem their points for limited-edition physical goods and unlimited coupons, promoting purchase conversion.
Food
Bring Home a Sheep
Meiliyuan Dairy: 12 years of dedication to Chinese food and nutrition research, relying on outstanding R&D and strict quality control. We source our milk from Lantian Yushan in the Qinling Mountains, a natural oxygen bar, to provide high-quality dairy products for the Chinese people.
Other
Race for Love
Within a limited time, players swipe the screen to control the "Chevrolet Trailblazer" to avoid obstacles and collect dark chocolate coins to participate in a lucky draw. The low barrier to entry and high user acceptance rate allow for rapid traffic generation and viral spread, promoting WeChat group conversions.
Other
Love Can Planet
3-Hour Public Welfare Platform, initiated by Alibaba Group, aims to provide a public welfare platform for charitable organizations, enterprises, institutions, and all kind-hearted people who are willing to do good deeds. The vision is to make public welfare a way of life. The platform provides various online and offline public welfare projects, records volunteer hours, and offers public welfare certificates and various benefits.
Food
Passionate Basketball
Leveraging the Asian Games, this game promotes the brand's sports and health concept, enriching the member center with fun and competitive gameplay. The challenging nature of the game sparks users' desire to share their scores and encourages repeated participation.
Food
Happy Connect
Users participate in daily game challenges, where they must connect and eliminate all element icons on the interface within 60 seconds to win. Rewards include nutrition points, red envelopes (cash bonuses), Mengniu milk, and more.
Food
Naixue Paradise
Customers order and make milk tea to earn coins. They can also upgrade the store's buildings, hire staff to work, and complete tasks like making milk tea, cashiering, and taking orders. This encourages users to share and invite friends, helping the brand to acquire new customers.
Food
Low-Sugar Adventure
Users tap the left and right sides of their phone screen to control the movement of a lemon, accumulating "low-sugar points." Sharing with friends grants extra lives. Each round offers a chance to win raffle tickets for prizes featuring the brand's spokesperson. The engaging gameplay, combined with the spokesperson's influence, enables rapid brand dissemination and fun educational messaging.
Food
Welcome Spring and Receive Fortune
Within a limited game time, catch falling lucky bags or props to earn chances to win prizes. Additionally, sharing with friends unlocks more game opportunities, significantly increasing new user acquisition.
Retail
Garden Land
Celebrate the 150th anniversary of China Merchants Group by building and collecting lucky bags filled with endless rewards! MOSI, based on Alipay's underlying capabilities, has partnered with China Merchants Shekou to launch the new MOSI Space product. Integrating games, social interaction, and point-based benefits, it enhances membership value, continuously accumulates brand private traffic, promotes point consumption, and increases the influence of the business district.
Health
Gold Miner
Based on the classic gameplay, this game incorporates elements of Fish Leap products, challenging users to quickly clear levels within a time limit while having fun. Simultaneously, through task configuration, it meets the main goals of attracting new customers, increasing store exposure, and promoting coupon redemption.
Culture
Cultural Relic Parkour
"Wenbo" parkour breaks the traditional cultural relic exhibition model, integrating "virtual scenes," "virtual relics," "virtual interaction," and "virtual e-commerce" in one stop. Through fun mini-games featuring cultural relics, challenges to unlock illustrated guides, and real-world rewards at offline locations, users gain a sense of achievement and cultural enrichment.
Fashion
Meow Match
A gameplay where three identical elements aligned in a row can be eliminated, encouraging users to progress through more levels to collect corresponding rewards and exchange for prizes. With a low entry barrier, it enjoys high user acceptance, quickly attracting users, facilitating viral growth, and promoting purchases.
Retail
Wanqu Tech Innovation Festival
Creating a lightweight metaverse experience, the Wanqu Tech Innovation Festival integrates digital identity, spatial scenes, and interactive entertainment, allowing consumers to become protagonists in the entertainment space. It also incorporates entertainment, retail, fashion, dining, cultural, and educational brands into the virtual space. Consumers can complete various marketing tasks, make purchases, and achieve online-to-offline traffic conversion.
Retail
Wuyue Universe
Based on Alipay's underlying capabilities, MOSI has partnered with Wuyue Plaza to create the first mixed-use MOSI Space. Integrating games, social interaction, and point-based benefits, it enhances membership value, continuously accumulates brand private traffic, promotes point consumption, and increases the influence of the business district.
Internet
Miao Street Garden
Combining brand image and target audience, this game provides brand exposure. Users complete daily tasks to earn fragrance points, which they use to water flowers and eventually win grand prizes. Fragrance points can also be exchanged for platform benefits. Repeated interaction cultivates user habits, leading to user retention and conversion.
Internet
Cai Xiaoniao Dash
Combining brand image to increase brand exposure. Users complete tasks to gain mileage and boost Cai Xiaoniao's speed in the race, ultimately aiming for the grand prize. The fun and engaging gameplay enhances user activity and retention.
Fashion
PEACEBIRD Wallpaper Collection
PEACEBIRD's fashion menswear mini-program mall launched a jigsaw puzzle game, divided into five phases. Users earn chances to draw puzzle pieces by completing tasks. Collecting all the pieces gives them a chance to win physical prizes or branded wallpapers. The main purpose of the event is fission and new customer acquisition, as well as brand promotion.
Fashion
PEACEBIRD Monopoly
Monopoly board game where users roll dice to move on the board, randomly earning coins, fashion points, and lucky draw opportunities. Coins can be exchanged for prizes, fashion points contribute to leaderboard rankings, and completing marketing tasks grants extra dice rolls.
Internet
My Little Nest
A unique and fun simulation management + exploration game. Players take on the role of a real estate agent, searching for and renting/selling properties, unlocking more stories, areas, and maps. They will interact with various customers and experience random events and storylines. Additionally, players will have their own property, unlocking decorations to create their own private space.
Internet
Flower Defense
Gameplay: Purchase plants - Combine plants - Place plants - Defend against attacks, gradually developing your own lineup. High user stickiness, attracting players to complete tasks with new characters and stronger plant attributes.
Culture
Lucky Jump
Tap the screen to control the little girl's jumps, landing successfully on gift boxes to complete challenges. Perfect jumps earn high score rewards, and collected coins can be used to unlock new outfits for the little girl or participate in lucky draws. The fun and engaging gameplay encourages users to share their experiences.
Culture
Classic of Mountains and Seas: A Hero's Journey
This project combines online and offline experiences at the scenic spot. In the online game, players dispatch mythical beasts to explore the map, obtaining information and rewards related to the scenic spot. Nurturing the mythical beasts can also earn corresponding figurines, merchandise, and admission tickets to the scenic spot. Additionally, players can utilize the LBS-based AR function to explore the scenic spot in augmented reality.
Culture
Explore Coastal Ningbo
Ningbo Evening News launched a citywide sports event to welcome the Asian Games. Local residents participate in offline sports activities, which are synchronized online to unlock landmarks such as Tianyi Pavilion, East Lake, and Zhoushan Port, with opportunities to win grand prizes. This event fully mobilizes the city's enthusiasm for the Asian Games and promotes its unique culture.
Other
Jiangnan Bank - Surging Rush
The brand image is embedded in the game, where users control the IP character to advance through levels and earn corresponding points, which can be redeemed for a variety of physical goods. They can also participate in weekly and overall rankings to compete for the final grand prize. Upon completing levels, users can show off to friends and earn rewards, promoting viral spread.
Food
Yili Elimination
A new combination of match-3 game and Yili Group, with 600 levels of challenges, providing users with fun and rewarding online entertainment. Relying on gamification, it enhances user activity and retention, making it a traffic aggregation center for Yili Group. Traffic can be distributed to various sub-brand mini-programs, increasing user visit depth and maximizing traffic value.
Health
AR Skiing Game: Cross-Country Challenge
Using camera AI recognition technology, control the athlete to shuttle and jump through the snowy slopes, experiencing the excitement and joy of skiing. Four skiing modes: downhill, cliff obstacle, cliff jump, and giant slalom. Final scores are ranked for prizes, and replaying highlights stimulates user interaction and sharing.
Health
AR Waist Twist
This time-limited game takes you on an endless road where you must choose the right turns and smash obstacles. It's a fun way to shed waistline fat as the camera AI recognizes your twisting and punching movements, helping you burn calories without even realizing it!
Health
AR Fly to One-Shoulder
Spread your arms and soar through forests, deserts, and mountains like a bird, delivering cargo to the correct platforms. It's a fun way to shed waistline fat as the camera AI recognizes your elbow raises. Only with proper form can you effectively train your shoulder muscles!
Health
AR Wireless Jump Rope
Follow the game character's rope swinging motion, whether it's single or double unders, it's a fun way to shed waistline fat. The camera AI will record your jump rope count, so remember to swing your arms while jumping!
Health
AR Indoor Run
Experience a virtual run from dawn to dusk, motivating players to easily complete their run indoors. It's a fun way to shed waistline fat as the camera AI recognizes your jogging in place, letting the game character experience the wind and sun for you!
Retail
Happy Cloud Cat Absorption
Combining the addictive gameplay of nurturing and merging, this game conveys the value of new products and captures users' minds. Merge two identical cats to get a higher-level cat, with 50 levels of cats waiting to be upgraded! Upgrading cats earns diamond rewards that can be exchanged for gifts!
Retail
Collect the Five Tigers! Win New Year's Gifts
Users complete tasks to earn chances to draw puzzle pieces. Collect all the pieces to win prizes. Up to 6 puzzles can be collected, making this a popular short-to-medium-term activity for boosting user engagement. Combined with new user acquisition tasks, it also demonstrates strong positive data conversion in terms of user fission. Collection images, background images, activity titles, and other materials can be customized, reserving sufficient exposure for brand promotion.
Retail
Xiaoming Delivers Spring Breeze
Users complete tasks to earn chances to draw puzzle pieces. Collect all the pieces to win prizes. Up to 6 puzzles can be collected, making this a popular short-to-medium-term activity for boosting user engagement. Combined with new user acquisition tasks, it also demonstrates strong positive data conversion in terms of user fission. Collection images, background images, activity titles, and other materials can be customized, reserving sufficient exposure for brand promotion.
Other
Indulge Moments
Combining the popular "Synthesize Watermelon" gameplay with a cute and heartwarming style, this game lets users feel pampered and experience the joy of synthesizing the final grand prize in quick rounds, improving user retention.
Culture
National Fingertip Skiing Challenge
Single-player endless skiing mode. Swipe down from the top, move left and right to avoid obstacles. Obstacle difficulty increases with distance. Move your thumbs left and right to control the character, quick thumb movements will cause sharp turns and reward speed. Getting caught in an avalanche or crashing into obstacles results in failure. Try it out on the WeChat mini-program, with the full game experience available on the app.
Fashion
Fan Welfare Broadcast
Leveraging the star effect to drive fan economy, this campaign segments and targets store users, tailoring activities specifically for fan groups. It effectively increases participation rates, improves user retention, and boosts store traffic. By linking marketing tasks to a prize progress bar, it enhances task completion rates. Additionally, it features fan co-creation submissions and voting, sparking spontaneous fission and new user acquisition among fans, thereby increasing topic buzz.
Other
ZEEKR Summer
Users complete tasks to earn chances to draw puzzle pieces. Collect all the pieces to win prizes. Up to 1 puzzle can be collected, and the merchant only sets two tasks: check-in and invite new users. This demonstrates a strong demand for new customer acquisition and user fission. Collection images, background images, image titles, logos, and other materials can be customized, reserving sufficient exposure for brand promotion.
Health
Walnut Baby
Walnut Baby is a brain-training puzzle game designed for brain health medical programs. Users can test their brain function health and improve their cognitive abilities through training games. Treasure Hunter focuses on memory training, while Careful Calculation targets computational skills.
Food
Chi Joyful Elimination
A new combination of elimination game and Chi Forest, with over 700 levels of challenges, allowing users to collect corresponding props and redeem Chi Forest's new sparkling water through more levels, achieving long-term user activity and SKU exposure, among other marketing goals.
Food
Chi Refreshing Milk Tea Maker
Choose different beverage ingredients to create the corresponding drinks. Successful creations earn a chance to participate in a lucky draw. Through the process of making drinks, this game promotes new products, strengthens brand awareness, and enhances brand image.
Food
Chi Capsule Toy Machine
Get chances to win prizes by inviting friends, then redeem your prizes at offline stores, driving foot traffic and creating an integrated online-to-offline marketing model.
Food
Chi Gen Z Quiz
Players invite friends to form teams and answer questions to win rewards. The question bank can be customized, achieving the dual benefits of brand education and new user acquisition through fission.
Food
Catch the Fortune, Win Fortune Gifts
A multiplayer interactive game where players compete to catch falling coins or gift packages within a limited time for bonus points. It features strong interactivity.
Food
Toss for a Perfect Score
Users toss a coin to make a wish, and by inviting friends, they increase their chances of winning. This mystical experience of winning encourages users to share and invite others, enabling the brand to acquire new customers.
Food
Collect Fortune, Redeem Gifts
Launched during the Lunar New Year shopping festival, users start the game by tapping the screen to generate fruit blocks. Obstacles will reduce the number of fruit blocks. Help the Yuanqi bird reach the finish line to collect fortune points, which can be redeemed for surprise gifts.
Retail
Fage Paradise
An online-to-offline integrated experience where offline consumption leads to online lucky draws, with on-site verification and redemption, creating a new retail scenario and promoting purchase conversion.
Retail
Dot Dot Paradise
An addictive dot-elimination game combined with point collection. Collect points in the game, drive online traffic to offline stores for verification and redemption, and guide WeChat mini-program users to the brand's own app to boost daily activity, creating a user pool for retention.
Internet
Dong Dong Loves to Eliminate
Combining traditional elimination gameplay with diverse "candy" scenes, this level-based elimination game integrates brand elements to effectively convey the brand's core values and boost app activity through gamification marketing.
Internet
Koi City GO!
Koi City GO! is a limited-time event created by JD Smart City Pavilion for 618 (June 18th shopping festival). The event features regional products from 11 provinces and over 30 cities. Divided into three stages, it combines card collecting and betting gameplay. Users who participate and meet the prize draw conditions can win a share of 500 million Jingdou (JD reward points)!
Internet
Push Chips to Get Rich
Master the coin pusher gameplay, turning coins into chip-shaped currency to achieve "chip wealth." Chips pass through 8 lanes, pushing out some chips along the way. This strongly instills the function of Snapdragon chips and deepens users' understanding of Snapdragon.
Internet
Fortunate Cows Galore
Users earn corresponding cards and extra rewards by lassoing calves or inviting friends to exchange cards. The event is divided into three stages: in the first two stages, users who collect a specified number of cow cards qualify for a prize pool split. In the third stage, users can bet and recycle duplicate cards to double their chances of winning in the prize pool split.
Internet
Jingdou Paradise
Players roll dice to move a corresponding number of steps, earning regular currency. Surrounding buildings can be upgraded for doubled rewards. Daily rewards can be redeemed in the exchange mall, effectively integrating brand promotion concepts and deepening brand impression. Marketing content is combined with game tasks to enhance incentive effects.
Internet
JD Car Buying Quiz
Users enter the event to participate in a quiz, earning Jingdou (JD reward points) for each correct answer. This provides immediate feedback, encouraging users to continue answering questions. During the quiz, users are guided to leave their contact information, browse product details pages, and follow stores. After completing the quiz, an "Invite Friends to Like" mode is unlocked, allowing users to invite friends to unlock doubled rewards. The more friends invited, the more Jingdou can be split, stimulating users to share the event.
Internet
JD Quiz Challenge
Form a team with friends and answer questions together. The team with the highest score wins a certain amount of rewards. Users answer questions to progress through levels. Within a set time limit, they must answer correctly to move on to the next question, or they will be eliminated. After answering all questions, users who meet the corresponding threshold can claim rewards.
Internet
Jingxiang Value PK
Users leverage their existing Jingxiang Value points to invite friends for PK battles, facilitating point redemption and long-term engagement, while reinforcing the concept of membership points. This deepens the perception of membership benefits and effectively activates users.
Food
Synthesize Giant Ice Cream
Seven-element ice cream synthesis game. Users move left and right to control the drop point, tap the screen to release ice cream, and identical ice creams merge. Synthesize the ultimate grand prize and open gift packs to win rewards. Low barrier to entry and high user acceptance rate allow for rapid fission and coupon distribution, promoting purchases and repurchases. Marketing tasks are integrated into the game as participation thresholds, increasing marketing conversion rates.
Internet
Youyou's Grand Adventure
The brand image is embedded in the game, where users control Youyou to advance through levels. Users select a prize as the ultimate reward for completing all levels. Every five levels cleared grants a raffle ticket, which can be used to participate in a lucky draw. Upon completing levels, users can show off to friends and earn rewards, promoting viral spread.
Internet
Tongcheng Elimination Fun
Combining traditional elimination gameplay with over 70 diverse "travel" scenes, Tongcheng Travel effectively conveys its brand core values and boosts mini-program activity through gamification marketing.
Internet
Tongcheng Wishing Tree
A hit in private domain operations, effectively retaining and converting users. Users water and grow trees to earn rewards, with various tasks linked to the brand's stores, enhancing brand exposure while promoting user retention and sharing.
Food
Raise Cats Together in the Cloud
"Raise Cats Together in the Cloud" is a cat-merging game. Combine two identical cats to get a higher-level cat, with 50 levels of cats waiting to be upgraded! Upgrading cats earn diamond rewards that can be exchanged for gifts!
Health
Proposal Operation
Based on the gameplay of "Gold Miner" and tailored to Durex's brand tone, users earn points by grabbing in-game elements and props. When the score reaches 1314 points or higher, users get a chance to open a box. Grabbing elements with brand products in the game grants extra time or speed boosts, ensuring continuous product exposure. Through task configuration, it meets the main goals of attracting new customers and increasing store exposure. The grand prize, a Nintendo Switch, serves as an incentive to attract user participation, combined with merchant coupons to promote user conversion.
Health
Hydron Chase the Light Pioneer Mission
Designed for businesses with celebrity endorsements, this campaign precisely targets KOL fans to effectively leverage their desire to support their idols, encouraging them to join memberships and place orders. It delivers exceptional results in the fast-paced environment of major promotions.
Food
Delicious 811
Players and their pets jointly operate the Delicious 811 store on Companion Island. Brand products, production processes, and brand concepts are projected into the game, allowing players to experience the effort and dedication Pat puts into producing safe and healthy food for pets through the game. This achieves continuous user engagement and subtly conveys brand values, leading to user recognition of the product and brand value.
Fashion
PROYA Worker Identification Machine
A quiz-based test where users answer questions to reveal their fun "worker" persona (early bird or night owl) and share the report to spread the word, inviting new users to join. Clicking to unlock an Easter egg reveals the brand's Double 11 (Singles' Day) pre-sale event, driving traffic to stores.
Fashion
Red Carpet Makeup Party
Users earn wish coins by completing tasks. Each wish coin can be used to draw a random puzzle piece. When users collect enough pieces to complete the current puzzle and follow the "Charlotte Tilbury Official" WeChat Official Account, they can participate in the prize draw.
Fashion
Pinball Challenge
Pinball gameplay where users control mechanical arms to keep the dice bouncing within the machine. Each collision triggers dazzling visual effects, illuminating the entire screen. The interactive excitement is prominent. Brand elements are seamlessly integrated into fixed positions, and product materials can also be displayed through collisions.
Fashion
Synthesize Micro 800 Essence
The popular gameplay of "Synthesize Watermelon" is perfectly combined with Unifon, achieving excellent brand information integration. Users can learn about the brand information and product advantages through enjoyable gameplay.
Culture
Adorable Power Protection Plan
Combining the brand's IP image for strong brand exposure. Establish an emotional connection with users through watering a small tree, allowing them to redeem store merchandise with fruits. Repeated interaction fosters continuous customer engagement, achieving user retention and conversion.
They say
At the "Wanda Fun Tech Innovation Festival," MOXI Technology's metaverse space merged virtual and physical elements, integrating online and offline interactions with gaming, promoting sustainable commerce alongside natural environments.
——Wanda Commercial Management Team
Taobao's partnership with MOXI has consistently delivered effective gamification, with "Beauty Garden" attracting over 5 million users and achieving viral success. Taobao plans to continue collaborating with MOXI to enhance game offerings.
——Interactive Team of Taobao.com
MOXI Technology crafted an interactive skiing game using Keep's visual AI technology, providing an immersive experience that enhances sports engagement, increases user retention and conversion, and supports Keep's "Happy Movement" brand values.
——Sports Experience Content Manager, Keep
MOXI Technology's games such as "Dongdong Love Elimination" and "Lucky Ox" have boosted user engagement, repurchase rates, and loyalty, driving growth in our brand's performance.
——JD Laike Youli Business Department
As the Winter Olympics approach, Xinhua News Agency and MOXI Technology launched the "National Fingertip Skiing Challenge," enhancing the online sports experience and earning widespread praise for its immersive, Olympic-spirited virtual skiing.
——Xinhua News Agency
MOXI Technology created Tongcheng Elimination and Tongcheng Wishing Tree for Tongcheng Travel, significantly improving user retention and engagement.
——Tongcheng Interactive Entertainment
Chi Forest has used MOXI Technology's gamification solutions to expand its brand's private domain traffic, boosting store exposure, membership, repurchase rates, and average order values through engaging games that encourage frequent ordering.
——Brand Team of Yuanqi Forest
MOXI Technology's "Youyou Big Adventure" game integrates Ctrip's IP and enhances brand recognition through engaging parkour gameplay, significantly boosting participation, completion, and retention rates on Ctrip's platform, leading to a notable increase in ROI.
——Marketing Product Director, Ctrip
MOXI's "Cloud Cow Raising" game boosted user engagement and brand identity, with high activity and coupon redemption rates, significantly increasing GMV. Future collaborations are planned to further enhance brand value.
——Growth Department Manager, Adopt a Cow
During the 618 promotion, MOXI's "Yili Elimination" game boosted Yili’s user base by integrating brand elements into gameplay, enhancing user engagement and driving conversions from gamers to valuable customers.
——Private Domain Operations Manager, Yili
Our Investors
MOXI Technology's gamification solutions have been trusted by capital, and have successively received several rounds of financing from the leading capitals in China, includes Hillhouse Capital, Matrix Partners China, Incapital, XuYanZe Network, and Electric Soul Ventures.
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