Nayuki

Nayuki, founded in 2015 and headquartered in Shenzhen, Guangdong Province, is a tea brand under Shenzhen Pindao Catering Management Co., Ltd. It innovatively created the "tea + soft European bread" model, targeting young women aged 20-35 as its main customer group. Nayuki insists on changing the tea base every 4 hours and does not sell overnight soft European bread.

Naixue Paradise
Customers order and make milk tea to earn coins. They can also upgrade the store's buildings, hire staff to work, and complete tasks like making milk tea, cashiering, and taking orders. This encourages users to share and invite friends, helping the brand to acquire new customers.
Applicable Industries:
Fast-moving consumer goods (FMCG)
Key Features:
Long-term operation, sharing and viral spread
Applicable Scenarios:
Daily new customer acquisition, pre-promotion warm-up, anniversary celebrations