Based on the gameplay of "Gold Miner" and tailored to Durex's brand tone, users earn points by grabbing in-game elements and props. When the score reaches 1314 points or higher, users get a chance to open a box. Grabbing elements with brand products in the game grants extra time or speed boosts, ensuring continuous product exposure. Through task configuration, it meets the main goals of attracting new customers and increasing store exposure. The grand prize, a Nintendo Switch, serves as an incentive to attract user participation, combined with merchant coupons to promote user conversion.