JD.com

JD.com is one of the largest internet companies in China by revenue. In May 2014, JD.com was officially listed on the NASDAQ Stock Exchange in the United States, making it the first large comprehensive e-commerce platform from China to successfully go public in the U.S. JD.com has also secured a spot among the top ten internet companies worldwide.

Fortunate Cows Galore
Users earn corresponding cards and extra rewards by lassoing calves or inviting friends to exchange cards. The event is divided into three stages: in the first two stages, users who collect a specified number of cow cards qualify for a prize pool split. In the third stage, users can bet and recycle duplicate cards to double their chances of winning in the prize pool split.
Applicable Industries:
Beauty, fast-moving consumer goods (FMCG), apparel and footwear (industries with multiple SKUs)
Key Features:
Sharing and viral spread, interactive retention, point redemption
Applicable Scenarios:
Daily new customer acquisition, retention during promotions