Tmall Haofang

Tmall Haofang, a collaboration between Alibaba and E-House China, is the first real estate information service and digital marketing platform on Tmall. It offers services covering new homes, second-hand homes, and rental properties. Tmall Haofang leverages Alibaba's brand, technology, products, and operational capabilities, combined with E-House China's experience and resources in real estate marketing and transaction services, to develop a strategic blueprint addressing the digital needs of consumers, developers, and the brokerage industry in the real estate sector.

My Little Nest Scan to watch the demo

My Little Nest

A unique and fun simulation management + exploration game. Players take on the role of a real estate agent, searching for and renting/selling properties, unlocking more stories, areas, and maps. They will interact with various customers and experience random events and storylines. Additionally, players will have their own property, unlocking decorations to create their own private space.

Applicable Industries：: Real estate and other construction industries

Key Features：: User retention, conversion and transactions

Applicable Scenarios：: Increased activity during promotions, retention and conversion

Tmall Haofang

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